Cal Student Store
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- 98%Spiritual Seekers
- 89%Business Travelers
Member Reviews (2)
- Cal Student StoreMember ofLocal CultureOutdoor EnthusiastsBudget Travelers+ 11Jul 05, 2012
Way back when, a long time ago, when I was attending Berkeley, skipping classes to play softball at Underhill or shooting pick-up hoops at Bancroft courts, this place was called ASUC Store. That acronym translates to Associated Students of the University of California Store.
I guess that was a time at Berkeley where socialist ideas were prevelant, and socialist type organizations existed. Like Co-Op Foods grocery, Missing Link Cyclery, Co-op student housing. A time when riots were in the streets over People's Park being built over. When Tower records was boycotted in favor of student run Co-op Records.
Now, it is all about Capitalism. The ASUC store used to only be downstairs. Now it has taken over part of the upstairs. I was wondering if Pauley Ballroom has turned into a mega store for T-shirts.
Now, instead of T-shirts sold where a portion goes back to student organizations (well it still might right now, I don't know), it is corporations that have taken over. Nike. Under Armour. Champion.
You can now find a myriad of Cal logo designed clothing in styles unique to Nike, or Under Armour, etc., at different price points and quality. 2 floors full of branded merchandise. T-shirts, jackets, caps, keychains, desk accessories, mugs. And whatever is hot now. Like Blue and Gold Crocs, or Peruvian knit caps.
For an auction/fundraiser to support the Springstone School, a private 6-12 grades school for kids with Non Verbal Learning difficulties in the heart of Bear Territory (Lafayette), I decided to donate a basket of Cal Gear worth about $100.
Cap - Adjustable, wool, classic Cal script design $18.00
Cal Beanie knit cap, 8 inch size $12.00
California Berkeley T-shirt $13.00
Stylish WIndbreaker with hood $55.00
Maybe this can't be called socialism, just fund raising.
We will leave socialism up to the US Government, to own AIG and Citicorp with taxpayer money. But unlike the ASUC Store back when, I am not sure the proceeds will come back to us taxpayers, though.
- Cal Student StoreMember ofLocal CultureOutdoor EnthusiastsBudget Travelers+ 6First to ReviewJul 04, 2012
The ASUC Store has changed a lot over the years. The Cal-branded Office Supplies used to be up front and now you'll find a nice selection in the basement (along with the textbooks). The bookstore is pretty much the same, while the back end of the main floor is pretty much unused. And consistent with probably every other Campus, "Blue and Gold" clothing and other high margin stuff have exploded space-wise sideways and upstairs. Sometime I wonder if only parents and alumni can afford it and why they don't go down to Bancroft Clothing down the street.
But how I love looking around and with a 10% Alumni Discount, Roll On You Bears!